Hi! I’m a senior writer and sub-editor with a background in PR and communications who's spent the past 14 years freelancing and working on staff at magazines in Auckland, Tauranga and Sydney: InStyle, Fashion Quarterly, Miss FQ, Metro, North & South, Sunday, NZ Listener, Next, Woman’s Day, NZ Woman’s Weekly, New Idea, Simply You, Cleo, Girlfriend, Homestyle, Home NZ, Your Home & Garden, Together Journal, NZ Weddings, Cuisine, Toast, NZ Gardener, Life & Leisure, Remix, Mindfood, Good Health, NZ Women's Health, UNO and Air New Zealand's in-flight magazine, KiaOra. My writing has been published in these titles, the Bay of Plenty Times and across online platforms including The Urban List.
I'm currently working as deputy editor (slash chief sub-editor, slash senior writer) of bimonthly interiors magazine Homestyle and freelancing in between, mostly in the magazine industry but also for a diverse range of corporate clients, for whom I write and edit website, blog and social media copy, plus press releases and other PR/marketing collateral.
In recent years, I've also been employed as content editor/copywriter at digital-marketing agency krunch.co (contributing to social, online and EDM campaigns for brands including Renault, Hyundai and Bayleys real estate, and writing social and web copy for TVNZ show Hyundai Country Calendar); edited manuscripts for Penguin Random House; worked on the features desk at Pagemasters NZ, sub-editing copy for national newspaper the New Zealand Herald and its magazine inserts, the Herald on Sunday and multiple regional newspapers; and freelanced in the Tauranga newsroom of Bay of Plenty paper the Weekend Sun.
Before moving into journalism, I worked as communications coordinator at Barnardos' Family Advocacy & Information Centre, and as an account executive at PR consultancy Network, publicising brands including Heinz Wattie's, ASB and Burger King. In 2017, I returned to my PR roots to become a driving force behind the promotion of sell-out Auckland Fringe Festival show Sea Change by The Wet Hot Beauties, with whom I also perform.
I'm big on all things fashion and beauty, health and wellbeing, film and theatre, arts and culture, interiors, lifestyle and travel. Whether editorial or commercial, I'm available for freelance work worldwide via https://www.linkedin.com/in/ph....