I’m a senior writer, editor and communications specialist based in Tauranga, New Zealand, who has segued back into communications/PR following a 20-year career freelancing and working on staff at magazines and other publications in Auckland, Tauranga and Sydney. My work has been published in InStyle, Fashion Quarterly, Miss FQ, Metro, North & South, Sunday, NZ Listener, Homestyle, Home NZ, Your Home & Garden, Woman’s Day, NZ Woman’s Weekly, Australian Women’s Weekly, New Idea, Next, Simply You, Woman, Cleo, Girlfriend, NZ Geographic, NZ Gardener, Life & Leisure, Scout, Together Journal, NZ Weddings, Cuisine, Toast, Remix, Mindfood, Good Health, Thrive, NZ Women’s Health, Kia Ora, UNO, NZ Marketing, Farmlander, Hospitality Business, the New Zealand Herald and the Bay of Plenty Times, and across various online platforms, including BusinessDesk. I’ve brought together some of my favourite stories here.

In mid-2024, I wrapped up eight years working as deputy editor/chief sub-editor/senior writer of bimonthly architecture and interiors magazine Homestyle and freelancing in between (mostly for other magazines but also for a range of commercial clients, for whom I produced all kinds of material, including PR/marketing collateral, and website and social media content) to return to my comms/PR roots. Since then, I’ve spent 18 months working across the marketing and stakeholder and communications teams at Te Ara Ahunga Ora Retirement Commission (the Crown entity responsible for New Zealanders’ financial capability, which drives sorted.org.nz), and after moving home to the Bay of Plenty, have just stepped into a short-term contract role as a senior comms and engagement adviser at NZTA Waka Kotahi.

Previous related experience before moving into journalism included working as communications coordinator at Barnardos’ Family Advocacy & Information Centre, and as an account executive at PR consultancy Network Communication, publicising successful brands including ASB, Heinz Wattie’s and Burger King.

More recently, I’ve also been employed as content editor/copywriter at digital-marketing agency krunch.co (contributing to social media, online and EDM campaigns for brands including Renault, Hyundai and Bayleys real estate, and writing social and web copy for TVNZ show Hyundai Country Calendar), and edited manuscripts for Penguin Random House and independent authors. 

Outside of work but work-related, I was a driving force behind the promotion of week-long, sell-out Auckland Fringe Festival show Sea Change by water ballet troupe the Wet Hot Beauties, with whom I also performed. For eight years (concluding with my move to the Bay of Plenty), I was a singer with SHE Choir Auckland and a key, long-term member of our committee, actively involved in multiple elements of organisation for running the choir, rehearsals and gigs, including our internal and external communications. 

In a nutshell, I’m a strong storyteller and strategic thinker, skilled at authentically connecting with audiences, customers, stakeholders and media. Part of being a highly efficient team and production manager, I’m a proactive, organised workflow whizz who accurately delivers to briefs and keeps projects on track. With a reputation for offering unwaveringly high quality services for every client, my work ethic and attention to detail are second to none. I’m big on all things fashion and beauty, health and wellbeing, architecture and design, film and theatre, arts and culture, travel and finance. Whether editorial or commercial, from early May 2026, I’ll be available for permanent or contract roles in Tauranga and freelance work worldwide.