I’m a senior writer, editor and marketing communications specialist based in Tauranga, Aotearoa New Zealand. I began my career in in-house comms and agency PR, before spending 20 years as an editor and writer, 14 of those as a full-time, in-demand freelancer, working mostly in the magazine industry but also for a range of commercial clients, for whom I produced PR/brand collateral, and editorial, advertorial, web and social media content. I've also worked as a content creator at a digital marketing agency, and proofed manuscripts for Penguin Random House and independent authors.

In mid-2024, I segued into in-house marcomms by joining the comms/stakeholder and marketing teams at Te Ara Ahunga Ora Retirement Commission, the Crown entity focused on retirement matters and financial capability (it drives sorted.org.nz). Following a move to Tauranga from Auckland in December 2025, I was employed for a fixed term as a senior comms and engagement advisor for NZ Transport Agency Waka Kotahi. Today, my creative fire is stoked, so I’m rapt to be freelancing again, while keeping an eye out for fantastic permanent opportunities.

In this portfolio, I’ve brought together some of my favourite stories created while on staff and freelancing for magazines and other publications in Auckland, Tauranga and Sydney. My work has been published in InStyle, Fashion Quarterly, Miss FQ, Metro, North & South, Sunday, NZ Listener, Homestyle, Home NZ, Your Home & Garden, Woman’s Day, NZ Woman’s Weekly, Australian Women’s Weekly, New Idea, Next, Simply You, Woman, Cleo, Girlfriend, NZ Geographic, NZ Gardener, Life & Leisure, Scout, Together Journal, NZ Weddings, Cuisine, Toast, Remix, Mindfood, Good Health, Thrive, NZ Women’s Health, Kia Ora, UNO, NZ Marketing, Farmlander, Hospitality Business, the New Zealand Herald (plus its inserts Viva, Canvas and so on) and the Bay of Plenty Times, and across various online platforms, including BusinessDesk. 

For more about the experience and expertise I could bring to your business or project, please hit the button to head to my LinkedIn profile. I’m available for freelance and contract work worldwide and permanent roles in the Bay of Plenty, and I’d love to talk shop with you.