I’m a senior writer, editor and communications specialist based in Auckland, Aotearoa New Zealand, who’s spent the past 20 years freelancing and working on staff at magazines in Auckland, Tauranga and Sydney: InStyle, Fashion Quarterly, Miss FQ, Metro, North & South, Sunday, NZ Listener, Homestyle, Home NZ, Your Home & Garden, Woman’s Day, NZ Woman’s Weekly, Australian Women’s Weekly, New Idea, Next, Simply You, Woman, Cleo, Girlfriend, NZ Geographic, NZ Gardener, Life & Leisure, Scout, Together Journal, NZ Weddings, Cuisine, Toast, Remix, Mindfood, Good Health, Thrive, NZ Women’s Health, Kia Ora, UNO, NZ Marketing, Farmlander and Hospitality Business, as well as online at BusinessDesk. My work has been published in these titles, the Bay of Plenty Times and across various online platforms; I’ve brought together some of my favourite stories here.

Following a career pivot back to my comms/PR roots in mid-2024, I’ve been loving being part of the comms team at Te Ara Ahunga Ora Retirement Commission (which also runs financial capability resource sorted.org.nz), having wrapped up eight years working as deputy editor/chief sub-editor/senior writer of bimonthly architecture/interiors magazine Homestyle and freelancing in between, mostly for other magazines but also for a range of commercial clients, for whom I produced all kinds of material, including PR/marketing collateral, and website and social media content. This has been a full-noise, full-immersion plunge into the world of financial capability, and a game-changing refresher on all things internal/external comms, marketing and stakeholder relations.

In recent years, I’ve also been employed as content editor/copywriter at digital-marketing agency krunch.co (contributing to social, online and EDM campaigns for brands including Renault, Hyundai and Bayleys real estate, and writing social and web copy for TVNZ show Hyundai Country Calendar); edited book manuscripts for Penguin Random House and independent authors; worked on the features desk at Pagemasters NZ, sub-editing copy for national newspaper the New Zealand Herald and its magazine inserts, the Herald on Sunday and multiple regional newspapers; and freelanced in the Tauranga newsroom of Bay of Plenty paper the Weekend Sun.

Before moving into journalism, I worked as a communications coordinator at Barnardos’ Family Advocacy & Information Centre, and as an account executive at PR consultancy Network Communication, publicising successful brands including ASB, Heinz Wattie’s and Burger King. 

Outside of work but work-related, I was a driving force behind the promotion of week-long, sell-out Auckland Fringe Festival show Sea Change by water ballet troupe the Wet Hot Beauties, with whom I also performed. Today, I’m a singer with SHE Choir Auckland and a key, long-term member of our committee, actively involved in multiple elements of organisation for rehearsals and gigs, including our internal and external communications. 

A strong storyteller and strategic thinker, I’m big on all things fashion and beauty, health and wellbeing, architecture and design, film and theatre, arts and culture, lifestyle and travel. Whether editorial or commercial, I’m available for freelance work worldwide.